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    COOKIE POLICY

    Extended information notice on the use of cookies

    Prada S.p.A., with its registered office in Milan (Italy), the operating holding company of the Prada Group and site manager of www.shbdh.cn together with its subsidiary Church & Co (USA) Ltd. with its registered office in New York (USA) (collectively “Company”, “we” or “us”) hereby provide the following information on the use of cookies on its website http://www.shbdh.cn/us/en.html (hereinafter the “Website”).

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    What are cookies?

    Cookies are small text files that are sent to the terminal you use to access to the Internet (usually your browser) by the websites you visit. Cookies are stored in your computer to be recognised by those websites on your subsequent visits.?

    Cookies cannot be used to retrieve other data from your hard disk, transmit computer viruses or identify and use e-mail addresses. Each cookie is unique to each browser and device you use to access our Website.

    Cookies can be installed by the operator of the website you are visiting (“first-party cookies”) or by other websites (“third-party cookies”).

    Cookies can be permanently stored in your device until they expire or until you delete them (“permanent cookies”), or they can be automatically eliminated when you abandon the website or when you close your browser (“session cookies”).

    Cookies are used for several purposes: to ensure the correct functioning of the Website and offer an improved and more efficient browsing experience.

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    Types of cookies

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    1.?????????? Technical cookies

    Technical cookies are cookies used exclusively to transmit a communication on an electronic communication network, or insofar as they are strictly necessary to provide a service expressly required by you.

    These cookies grant a smooth navigation and use of the Website and allow you to browse with certain pre-determined settings (e.g. preferred language, products on your chart) in order to improve our service.

    These cookies include analytical cookies, which are sometimes directly used by the website’s operator to collect anonymous and aggregate information on visitors and on how visitors use the website for statistical purposes.

    Your prior consent is not necessary for the use of these cookies.

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    2.??????? Profiling cookies

    Profiling cookies create user profiles and are used to send advertisements in line with the preferences shown by the user while browsing the web.

    These cookies belong either to our Company or to third parties which are accurately selected and checked and they are used to guarantee that the marketing messages received through the Website or other websites used by our Company for advertising purposes are in line with the visitor’s preferences. Our advertising policy is conceived to offer targeted messages, based on previous visits to the Website, on the pages visited more frequently and on other information on the visitor.

    Your prior consent is necessary for the use of these cookies.

    Cookies used on our Website

    The cookies used on our Website are listed in the following tables:

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    FIRST-PARTY COOKIES

    Category

    Type

    Duration

    Purpose

    Technical cookies

    Navigation and functionality cookies

    Session

    They are only used to ensure that our Website functions properly and to improve our service, allowing easier browsing based on a set of criteria selected by the visitor (e.g. language, country and/or products selected for purchase).

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    THIRD-PARTY COOKIES

    Category

    Type

    Duration

    Purpose

    Privacy policy and opt-out

    Analytical cookies

    Adobe Analytics

    session and

    permanent
    (2 years)

    They are used to anonymously monitor how the visitor uses the Website for statistical purposes, allowing us to optimise how the Website works and offer a better browsing experience.

    For more information, click on
    https://www.adobe.com/privacy/policy.html

    To opt-out, click on
    https://www.pradaspa.d3.sc.omtrdc.net/optout.html

    Google Analytics

    permanent

    (10 minutes and
    ?2 years)

    They are used to anonymously monitor how the visitor uses the Website for statistical purposes, allowing us to optimise how the Website works and offer a better browsing experience.

    For more information, click on

    https://support.google.com/analytics/answer/6004245?hl=en

    To opt-out, click on
    https://tools.google.com/dlpage/gaoptout?hl=en

    Profiling cookies

    Adobe Audience Manager

    6 months

    They are used to identify Website’s visitors through a unique anonymous code, allowing us to offer a personalized experience and advertising messages based on information collected when the visitor browses our Website.

    For more information, click on

    https:www.adobe.com/privacy/policy.html

    To opt-out, click on
    http://www.adobe.com/privacy/opt-out.html

    Adobe Target

    2 years

    They are used to improve user experience trough tailored content or on-page testing based on user's browsing behaviour or device location

    For more information, click on

    https:www.adobe.com/privacy/policy.html

    To opt-out, click on
    https://www.pradaspa.tt.omtrdc.net/optout.html

    Google DoubleClick

    540 days

    They are used to select online advertising messages based on the visitor’s interests, based on the information collected during browsing, and to prevent the visitor from viewing ads already displayed in the past.

    For more information and to opt-out, click on
    https://www.google.com/settings/ads/onweb/

    Facebook

    90 days

    They are used to select advertising messages in Facebook based on the visitor’s preferences and interests, based on information collected when the visitor browses our Website.

    For more information, click on

    https://www.facebook.com/help/164968693837950?helpref=faq_content

    To opt-out, click on
    https://www.facebook.com/help/568137493302217

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    Bing

    180 days

    They are used to select online advertising messages based on the visitor’s interests, based on the information collected during browsing, and to prevent the visitor from viewing ads already displayed in the past.

    For more information, click on

    https://privacy.microsoft.com/privacystatement

    To opt-out, click on
    http://go.microsoft.com/fwlink/?LinkID=286759

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    Management of cookie preferences

    When first accessing any page of our Website, a banner containing a simplified policy statement is displayed.

    If you close the banner or continue to browse our Website – by accessing another area of our Website or by selecting any of its elements (e.g. an image or a link) – you agree to our use of cookies.

    You may change and manage your cookie preferences either through our Website or your browser’s settings:

    a.??????? through our Website

    You may give or withdraw your consent to the use of profiling cookies through this link – cookie management. Moreover, through the opt-out links indicated in the table above, you may disable third-party cookies.

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    b.??????? through your browser’s settings

    If you wish to block or delete the cookies received from our Website or any other website, you can do so by changing your browser’s settings.

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    You can find below the links to the instructions of the following browsers:
    - Internet Explorer - https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
    - Chrome - https://support.google.com/chrome/answer/95647?hl=en
    - Firefox - https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
    - Opera - http://www.opera.com/help/tutorials/security/privacy/
    - Safari - http://support.apple.com/kb/PH17191

    Please note that if you disable all cookies, including navigation and functional cookies, your browsing may be affected, and you may not be able to use some of our Website’s functionalities. For example, you may not be able to access to some of our Website’s functionalities or purchase our products.

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    Third-party plugins

    Our Website may also contain social media plugins and/or buttons that allow us to easily share our contents on your favourite social media. These plugins do not save any cookies on your computer. However, if a cookie is already in your computer, the plugins are able to recognise it and use it. Collection and use of information by these third parties are carried out based on their privacy policies. We recommend you read those privacy policies carefully.

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    Use of other websites

    We recommend you read the privacy and cookie policies of the websites you may access through the links found on our Website.

    Please note that your cookie preference settings on this Website will not be applied to other companies’ websites.

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    Scope of data disclosure and dissemination

    Data collected through cookies are processed by our employees and staff who are duly authorized to the data processing so in accordance with their respective job duties. ?

    These data may be processed by other Prada Group’s companies or third-party companies carrying out technical and organisational work on our behalf (e.g. web service providers). These companies are appointed as data processors and are under a contractual obligation of confidentiality of the personal information.

    Data collected through cookies may be transferred abroad by taking the necessary measures and precautions under the applicable laws, so that we can grant an adequate level of data security and protection. Under no circumstances your data will be disclosed to indeterminate persons.

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    Your rights

    You may at any time request information on the processing of your personal data, require that your data be updated, rectified, integrated or erased, and you will have the right to restriction of processing or to object to the processing in accordance with the applicable privacy laws including the European General Data Protection Regulation (Regulation EU 2016/679 – “GDPR”).

    You also have the right to withdraw your consent for our use of cookies at any time. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

    Your California Privacy Rights (California residents only)

    If you are a California resident, California law also provides you with the following rights with respect to your personal information:

    • The right to know what personal information we have collected, used, disclosed and sold about you.
    • The right to request that we delete any personal information we have collected about you.?
    • The right to opt-out of the sale of your personal information.

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    To submit a request under the California Consumer Privacy Act (“CCPA”) you may call us at +1-833-888-1873 or email us at privacy@church-footwear.com or visit http://www.shbdh.cn/us/en/info/contact-us.html.

    In addition and as set forth below, California law requires us to identify, for the 12-month period prior to the date of this Policy, what information we may have “sold” about you.? Please be assured that this does not mean that we have received money in exchange for your personal information.? Instead, there are instances where we have shared the following information about you, collected through cookies, in order to provide you with personalized services:?

    ·??????? Internet and other electronic network activity information, including browsing history, search history, areas of our Website that you visit and information regarding your interaction with the Website or any advertisements we display.

    ·??????? Device identifiers, including your Internet Protocol address, online identifier and location.

    ·??????? Your preferences and interests based on information collected when you browse our Website.

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    Data controller and contacts

    Prada S.p.A.

    Via Antonio Fogazzaro 28 – 20135 Milan (Italy)

    Data Protection Officer

    Email: privacy@prada.com.

    If you have any requests regarding your Personal Data, have any inquiries regarding this Privacy Statement, or you would like to exercise your rights or receive any information about your rights, please contact (free of charge) the Data Controller or its Data Protection Officer (“DPO”) by writing to the addresses/email addresses listed above.

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    Last updated: 20th December 2019

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